Everyone Is My Customer
In your eyes, only those who want to buy shoes are your customers; in my eyes, everyone is my customer—even the man desperately trying to sell me a hat!In the 1920s, as sports became increasingly popular, three sports shoe workshops emerged one after another in the small German town of Herzogenaurach. One of the owners was a young man in his early twenties. He had originally been a street shoe repairman, working alongside his father. Later, spotting a business opportunity in the sports industry, he boldly invested to establish his own shoemaking workshop.